About

Our mission, plain and simple, is unleashing potential. We do that by equipping students with the tools to discover their own creative identity and leadership abilities. Through events, programs, and curricula, we catalyze new ways of thinking about creativity, foster self-expression, and support social-emotional well-being to equip youth to effect positive change in their lives and society. 

The Creative Career Leadership Lab provides program support services to AME students interested in pursuing careers in any of the following creative industries: 

History

For decades Career Technical Student Organizations (CTSOs) have played a crucial role in developing leadership and technical skills among students in Career Technical Education (CTE) programs across the country. These organizations provide extracurricular opportunities for students to engage in leadership development and skill-building activities at both state and national levels. Recognized by the U.S. Department of Education, national CTSO organizations have had a significant instructional impact across various CTE sectors.

The Strengthening Career and Technical Education for the 21st Century Act acknowledges the importance of CTSOs in CTE instruction and authorizes funding to support their implementation at local and state levels. Currently, California has six nationally recognized CTSOs that serve as the primary means of student support and leadership training. However, there is a pronounced need to expand the reach and impact of these organizations, particularly in creative industries.

According to the annual Otis Report on the Creative Economy, California's economy benefited from an impressive $507 billion in revenues from the creative economy in 2022. This includes sectors such as media, entertainment, technology, and the arts. In response to the growing importance of these industries and the need to equip students with relevant skills, the California Department of Education established the Arts, Media, and Entertainment (AME) sector to provide educators and students with industry-specific knowledge and resources. One recognized missing piece was a statewide youth leadership organization aligning programs with AME standards and pathways, similar to other CTSOs in the state.

To address this gap, the CCLL aims to establish a statewide youth leadership organization modeled after other successful CTSOs like FBLA and SkillsUSA. This organization will build a community for students, with a focus on youth leadership, student engagement, and work-based learning that aligns with creative industry trends and workforce development needs. By providing leadership development curricula, skill-building opportunities, and industry partnerships, this organization will augment technical skill development with tools to make constructive changes in their lives in areas such as identity, self-esteem, and learning.

While CTSOs have demonstrated their value in other CTE programs, there is a need to expand their reach and reflect the work happening in creative industries. The CCLL programs align with AME standards and pathways, providing students with opportunities for leadership development, skill-building, and industry engagement.

Impact

Our goal is to foster a community of young leaders equipped with the skills and knowledge to make a positive impact in their lives and the world. Since its inception, CCLL has had a significant influence. We reached 2,400 students in the first year of the pilot program and expanded to an impressive 7,800 students in the second year. Additionally, the number of participating schools increased from 11 to 28, and we expanded our programming to provide new resources and opportunities for learning, creativity, and career exploration.

These accomplishments position us to continue uplifting students while supporting the future of the creative industry. Our efforts extend beyond preparing students for the workforce; we are dedicated to cultivating a community of young leaders who possess the skills and mindset to create a positive impact in their own lives and the world.

Team

Loree Goffigon
Director

Advisory

Gayle Nichols

Aaron Lemus

Gregory Smith

Jason Hopper

Eric Ibarra
Programs Manager

Brooklyn Brown
Lead Designer

Community Partners

1500 Sound Academy

Abacus Financial Business Management

ArtworxLA

A Noise Within

Create CA

Creating Creators

Critical Media Project

DreamWorks Animation

EditMentor

Fuse Media

Girls Make Beats

Gladeo Inc.

Graphixly LLC

Hip Hop Congress & The Strutters Room

Innercity Arts

Los Angeles County Department of Arts and Culture

LA Promise Fund

Lost Marble

Monforte Studio

Music Forward Foundation

Nickelodeon Community Efforts

NineDotSquare

PRETTYBIRD / VENTURELAND

SCI-Arc

SoLA Beehive

Studio T Arts & Entertainment

The School of Social Enterprise

Venice Arts

Versa Style Dance Company

XOTM.Eventos

Young Producers Group

Mario Quiñones
Motion Designer

Funders

Prettybird/Pipelines

SoLA Beehive

The School of Social Enterprise

CreateCA

Gladeo Inc.

LA County Dept of Arts and Culture

LA Promise Fund